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ITALIAN FASHION HUB

CASH PRIZE 20.000 €

OCT 2017 - JAN 2018

Brief

Fashion is increasingly becoming a global phenomenon. Alongside the historic brands that have created the made in Italy legend, other giants have emerged. Such new companies have managed to meet the urgent need to create excellent products at an affordable price. They are the fast fashion companies, giants and artisans, which have endorsed the features of speed and dynamism that are part of the contemporary society.

The future of fashion is in speed. If fast fashion has its own capital in Europe, such place is- without any doubt- Centergross.

Centergross is located on international transportation roads. It comprises a one million square meters of office space, showrooms and warehouses. Centergross is one of the most important groups of fashion companies at global level. It is a titan with staggering figures: 6.000 workers, 700 companies and 10.000 daily visits. It is a fashion citadel with stylists, models, buyers and businessmen. Every day this army designs, purchases and provides the market with collections and accessories generating a 5 billion euros turnover.

 

The original project is still highly functional. On the contrary, the importance and centrality as fashion citadel acquired by Centergross are no longer consistent with a facility starting to bear the marks of the ravages of time. For these reasons, 40 years after its Foundation, Centergross decided to let designers redesign its most representative building: the service area. It is a 1 km area with restaurants, wellness centers, offices and hundreds of shops. As if they were a huge lymphatic system, they supply the whole fashion district with services.  

Which identity to offer- through architecture- to the biggest fashion citadel of the international scenario? How to make the most of such large intervention scale to create a monument to Italian fashion?

These are the questions of Italian Fashion Hub, the competition by YAC and Centergross aiming to give the capital of the European Fast Fashion a new look.

Oma and Prada, Chipperfield and Valentino, Ito and Tod’s: the bond between fashion and architecture is strong. Today, this connection is renewed thanks to Italian Fashion Hub. Through this competition, designers will have the opportunity to work with an unprecedented intervention scale. As the most important design brands, they will have the chance to leave a mark in the history of contemporary architecture offering their creativity to one of the most demanding and refined pillars of the global economy: fashion.

 

YAC thanks all the designers who will take part in this challenge.

Prizes

1° PRIZE

10.000 €

All the awarded proposals will be transmitted to architectural magazines and websites + international exhibitions  

2° PRIZE

4.000 €

All the awarded proposals will be transmitted to architectural magazines and websites + international exhibitions  

3° PRIZE

2.000 €

All the awarded proposals will be transmitted to architectural magazines and websites + international exhibitions  

n. 4 GOLD MENTIONS

1.000 €

All the awarded proposals will be transmitted to architectural magazines and websites + international exhibitions  

10 HONORABLE MENTIONS

All the awarded proposals will be transmitted to architectural magazines and websites + international exhibitions  

30 FINALIST MENTIONS

All the awarded proposals will be transmitted to architectural magazines and websites + international exhibitions  

Winners

1° PRIZE

TEAM GAGAMAMA MEMBERS Enrico Gamberini, Maurizio Masi, Annalisa Ricci, Franco Gaddoni, Dario Marastoni, Serena Babini

2° PRIZE

TEAM DDA Studio MEMBERS Pier Francesco Duranti, Giuseppe Andreoli, Pierpaolo Canini

3° PRIZE

TEAM Sabrina MEMBERS Sabrina Ene

Gold Mentions

TEAM YeS Design MEMBERS Sadyr Khabukhayev

TEAM Letizia Artioli, Olimpia Starzycka MEMBERS Olimpia Starzycka, Letizia Artioli

TEAM HB12 MEMBERS SUNWOONG CHOI, SOYEON KIM, KYUNCHUL KIM

TEAM Dry Room MEMBERS KyungYeol Kim, Yoonha Eom

Mentions

TEAM WOLOLO MEMBERS Claudio C. Araya

TEAM HNL MEMBERS Laura García , Jose Ignacio Gonzales, Hector Jimeno

TEAM fc architecture MEMBERS Fausto Calvo

TEAM Buffo Ercoli MEMBERS Ruggero Buffo, Danilo Ercoli

TEAM mazin MEMBERS Mazin Mamaar, Rakan Ammouri

TEAM SDCV MEMBERS Sabin Dumitriu, Claudia Voinea

TEAM FIDI MEMBERS Yi Lin, Asia Arutiunian, Marc thompson Di Domenico

TEAM KC Architects MEMBERS Kocheng Liu, Peihsin Chiu

TEAM Quadrangle MEMBERS Dan Seljak, Tim Burwell, Marem Kushtova

TEAM ADEPTY MEMBERS Anatoly Kotov, Terentii Zhuravlev, Astemir Savkuev

Finalists

TEAM AS MEMBERS Ana Sofia Silva Simoes

TEAM wh?y MEMBERS Andrea Pellizzon, Alessandro Visentin, Pietro Zandonella Maiucco, Alberto Canton, Davide Burro, Enrico Robin

TEAM Cottonaro+ Galfo MEMBERS Stefano Galfo, Rosario Cottonaro

TEAM MMKM MEMBERS juliano Nemer, Leandro Michelena

TEAM NOUS MEMBERS Daniele Conticchio, Aurora Del Sette, Emanuele Viani, Francesca Orunesu, Davide Sozzi

TEAM GadeArkitekten MEMBERS Christoffer Gade Olesen

TEAM 3F Architects MEMBERS silvia francioli, marilena fusco, stephanie forlino

TEAM Mycyn MEMBERS Stephen Francisco, V.L Rio Sanjaya , Edward Bryan Prasetya, Felicia Sartika

TEAM PBPM MEMBERS Pietro Bergamini, Pietro Manara

TEAM AMBIENTEVARIO MEMBERS DUCCIO RANDAZZO, FRANCESCA CIBELLI, ELISA GOZZI, DAVIDE PERNA, ELISA BENCIVENNI

TEAM fdfa MEMBERS Francesco Scialdone, Dalila Quattrociocchi, Flavia Spina, Antonio Minieri

TEAM STUDIO BK MEMBERS PATTRA KHOIRANGUB, CHANONT KEAKLANG, SATHAPHON ONTONGIN, CHANTHEP SAE-LEE, PANCHIKA TRESUKOSOL

TEAM BI_ARCHITECTS MEMBERS Adrian Mihai Irimia, Gabriele Boasso

TEAM Will Architects MEMBERS Xiaowei Bai

TEAM nanori MEMBERS taehun oh, Hyungyoon kim

TEAM Jongwon NA and James MAK MEMBERS Jongwon NA, James Mak

TEAM Studio505 MEMBERS Alejandro Amador, ANDREA BORGHI

TEAM PH BASIC MEMBERS Pierre Chastel, Hugo Reichmann, Estelle Cadre

TEAM KANG YOUNG + JOO HYUNJE MEMBERS YOUNG KANG, HYUNJE JOO

TEAM Markus, Kerskiy und der mystische Monolith MEMBERS Alexander Kerskiy, Maria Markus

TEAM 1711 MEMBERS Mateusz Musiał, Maria Pietrenko

TEAM ARCHITECT OFFICE MEMBERS Lei Mao, Zhe Peng, Ke Sun, Xiaoju Liao

TEAM Metaglyphs MEMBERS Abraham Fung

TEAM Atelier RZLBD MEMBERS Reza Aliabadi, Arman Azar, Kiera Hughston, Majid Pazhuhikargar

TEAM MYL MEMBERS Tae Yeon Keum, Min Kim

TEAM Design Research Studio MEMBERS Shengkan Zhang, Dongni Lu

TEAM TWZ MEMBERS Teng Xing, Xiaohan Wu, Hanyou Zhang

TEAM MGPA MEMBERS Marco Grippo, Maria Giulia Rotunno, Ary Justman, Matteo Murzi

TEAM anarchitecture MEMBERS Simge Sahin

TEAM objectivation studio MEMBERS Alexey Polyakov, Marina Kochetova

Jury

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