Alberto Masotti has been the President of La Perla from 1981 to 2007. He graduated in Medicine and Surgery and then decided to work in his family business, which had become a real tailoring atelier. The Fashion Group La Perla soon became a popular brand all over the world in the field of lingerie and swimsuits thanks to its innovative and quality creations. In 1995, Masotti was nominated Cavaliere del Lavoro by the President of the Italian Republic. In 2004, he was awarded a highly prestigious award: La Kore, the Fashion Oscar. In 2015, he founded the no-profit Foundation Fashion Research Italy. Such foundation deals with the past, present and future of the Fashion manufacturers. There, in 2017, he opened the didactic-museum center dedicated to research, innovation and training in the fashion industry.